Product Insight (PI) - Design & Innovation
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Garment Care

Design, Engineering, R&D

Shark

With success in establishing design-forward, cohesive line-ups for Shark's steam mop and vacuum cleaner segments, PI was tasked to develop a new range of garment care products that would embody the high design cues and keen usability that Shark is known for.

The 305, 405, and 505 model irons were envisioned as a good-better-best range, differentiated by feature set and finish but with a unified family aesthetic. All models include ergonomic handle designs and soft-touch elements on touch-points for comfortable use. Multiple material finishes and fresh color schemes provide a premium look to match the premium-level performance.

The Press & Refresh Garment Care System features a unique steamer and vertical pad that together allow users to steam and iron their clothing quickly without a traditional ironing board. The steamer features an ergonomic shape with the water tank above the hand for easy filling and weight balance: when the tank is filled, the center of gravity is at the base of the handle, making the steamer appear lighter than it is and making it very easy to maneuver the head into different positions with minimal torque on the wrist.

Shark

With success in establishing design-forward, cohesive line-ups for Shark's steam mop and vacuum cleaner segments, PI was tasked to develop a new range of garment care products that would embody the high design cues and keen usability that Shark is known for.

The 305, 405, and 505 model irons were envisioned as a good-better-best range, differentiated by feature set and finish but with a unified family aesthetic. All models include ergonomic handle designs and soft-touch elements on touch-points for comfortable use. Multiple material finishes and fresh color schemes provide a premium look to match the premium-level performance.

The Press & Refresh Garment Care System features a unique steamer and vertical pad that together allow users to steam and iron their clothing quickly without a traditional ironing board. The steamer features an ergonomic shape with the water tank above the hand for easy filling and weight balance: when the tank is filled, the center of gravity is at the base of the handle, making the steamer appear lighter than it is and making it very easy to maneuver the head into different positions with minimal torque on the wrist.