Product Insight (PI) - Design & Innovation
Sierra-line.jpg

Sentio

Brand, Design, Engineering, R&D

SENTIO SIERRA 101 PUTTERS

2018 IDEA Finalist

The vast majority of golfers decide which putter to by based on how it "feels". What makes “feel” personal is that every golfer has an innate expectation of how far the ball should roll with a given stroke. This was the inspiration for Sentio Golf - to develop a technology that gives golfers the power to choose the feel that best fits their game.

The idea that eventually led to the formation of Sentio began at PI as an internal brainstorm between partners Jim Varney and Bryan Hotaling.  “As designers and engineers, we are constantly looking at how to improve things” explains Jim, who is President of the company. “And as an avid golfer, I was frustrated by a lack of innovation in putters. While companies were using space-age materials and high-tech processes in their drivers, many putters were literally unchanged since the 1960’s.” The partners focused their knack for innovation and knowledge of modern manufacturing on developing a new putter that could bring the kind of performance improvements seen in other current clubs, a process that would end up taking the better part of four years.

Sentio putters feature a patented floating face construction, which completely separates the stainless steel face from the rest of the putter head with a vibration-dampening thermoplastic elastomer (TPE) polymer core, using a process called insert molding.  This softens impact while keeping some of the "pop", which helps maintain good distance control. 

The company’s introductory line of blade putters, called Sierra 101, comes in Soft, Medium, and Firm models, each color-coded TPE core delivering a different response off the face. 

More information can be found at Sentio's website:

sentiogolf.com

SENTIO SIERRA 101 PUTTERS

2018 GOOD DESIGN AWARD

2018 IDEA Finalist

The vast majority of golfers decide which putter to by based on how it "feels". What makes “feel” personal is that every golfer has an innate expectation of how far the ball should roll with a given stroke. This was the inspiration for Sentio Golf - to develop a technology that gives golfers the power to choose the feel that best fits their game.

The idea that eventually led to the formation of Sentio began at PI as an internal brainstorm between partners Jim Varney and Bryan Hotaling.  “As designers and engineers, we are constantly looking at how to improve things” explains Jim, who is President of the company. “And as an avid golfer, I was frustrated by a lack of innovation in putters. While companies were using space-age materials and high-tech processes in their drivers, many putters were literally unchanged since the 1960’s.” The partners focused their knack for innovation and knowledge of modern manufacturing on developing a new putter that could bring the kind of performance improvements seen in other current clubs, a process that would end up taking the better part of four years.

Sentio putters feature a patented floating face construction, which completely separates the stainless steel face from the rest of the putter head with a vibration-dampening thermoplastic elastomer (TPE) polymer core, using a process called insert molding.  This softens impact while keeping some of the "pop", which helps maintain good distance control. 

The company’s introductory line of blade putters, called Sierra 101, comes in Soft, Medium, and Firm models, each color-coded TPE core delivering a different response off the face. 

More information can be found at Sentio's website:

sentiogolf.com